The first ever premium pickleball apparel brand

Things we did
GTM Strategy
Brand Creation + Identity
Paid + Organic Channel Management
Client
FAXION
Year
2025
Live website
Visit website

Performance Pickleball Apparel FAXION — inspired by faction and eleven, the winning number in pickleball.

adaptable brand frameworks
Brand Systems
FAXION is a performance-meets-style athletic apparel brand built for the fast-growing pickleball community. Designed for modern players, it blends functionality, fashion, and identity—on and off the court. Made with high-quality materials and a minimalist yet bold aesthetic, FAXION is the go-to brand for pickleball athletes and enthusiasts who want to look sharp.
Digital Experiences
FAXION is a celebration of standing apart while standing together
“Design isn’t about decoration — it’s about systems that breathe with purpose. Human+Machine© is where clarity and boldness converge.”
Juno Cypher
Founder & Director of Digital Realms
subtle micro-interactions
Motion & AI Design
From subtle micro-interactions to full-scale motion graphics, we use animation to bring depth, emotion, and flow to every brand experience. Paired with AI-driven design elements, our motion systems are both intelligent and engaging, helping brands communicate more dynamically without sacrificing clarity. We believe in motion as a storytelling tool — one that highlights the essentials, guides the user, and builds a sense of living, breathing design.
More 

work
Pages
Get full access on request after purchase
Buy